Concept 11
More than just a Polo
USI's Iconic Polo since 1990 -
Breathability metric
Concept 11 Breathability
Certified Lab Tested Report
Concept 11 has
Than regular polos
Premium fabric
Strongly constructed with 280gsm Triple pique fabric.
Superior Fit & Feel
Bold collar & placket. Elegant Smart fit, designed for Class & Comfort
Hassle free Usage
Anti-fade, Anti shrink, Naturally wrinkle free. Epitome of effortless efficiency.
A polo you can trust
Anti bacterial, Anti allergen, Formaldehyde free. Planet Positive Polo
Premium fabric
Strongly constructed with 280gsm Triple pique fabric.
Superior Fit & Feel
Bold collar & placket. Elegant Smart fit, designed for Class & Comfort
Hassle free Usage
Anti-fade, Anti shrink, Naturally wrinkle free. Epitome of effortless efficiency.
A polo you can trust
Anti bacterial, Anti allergen, Formaldehyde free. Planet Positive Polo
Rs. 1,999.00
The polo, perfected. Concept 11 is built for the person who knows exactly what they want — a clean, well-fitted polo that feels as good as it looks, day after day. Crafted from 280 GSM Chief Value Cotton piqué that is formaldehyde-free, allergen-free, and azo dye–free, it sits right against the skin without compromise. The fit is smart, the structure holds, and the USI monogram at the chest is the only detail that needs to be there.
This is not a statement piece. It is something better — a permanent one.
Fabric: 280 GSM Chief Value Cotton piqué · Breathability: 3,439 g/m² — nearly 6x the industry average · Durability: 100+ wash guarantee. Anti-fade & anti-shrink · Safety: Formaldehyde-free, allergen-free, azo dye–free · Neckline: Classic polo collar with button placket · Fit: Smart fit · Cuffs & Hem: Ribbed
The most durable polo you will own.
100+ washes
Durable Fabric
Strong construction
Anti bacterial
Concept 11 is our iconic polo since 1990. USI Concept 11 Extension with zip and tipping is a classic polo tshirt. Metal zip and fine contrast tipping to add style and elegance....
Effortless style, Timeless classic. Concept 11 Polo is one of a kind. Made with 280GSM premium fabric, it is made to last for more than 10 years! Lab tested to be 6x more breath...
Effortless style, timeless classic. Concept 11 Polo is one of a kind. Made with 280GSM premium fabric, it is made to last for more than 10 years! Lab tested to be 6x more breath...