EXPLORE OUR BEST SELLERS
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Concept 11 Polo for Men
Regular price From MRP: ₹1,400Regular priceUnit price / perMRP: ₹1,999Sale price From MRP: ₹1,400Sale -
USI Crew neck graphic tee | Horse mentality #1
Regular price MRP: ₹629Regular priceUnit price / perMRP: ₹899Sale price MRP: ₹629Sale -
USI 100% Cotton Shorts for Men | Classic fit shorts | Durable | High quality | Uni Style Image
Regular price MRP: ₹1,200Regular priceUnit price / perMRP: ₹2,400Sale price MRP: ₹1,200Sale -
USI Half sleeve Shirt for Men | Small collar shirt | Smart fit | Durable | High quality cotton
Regular price MRP: ₹1,400Regular priceUnit price / perMRP: ₹1,999Sale price MRP: ₹1,400Sale
A Legacy of Excellence
SINCE 1990
Established in 1990, Uni Style Image has been a beacon of purpose-driven fashion for over three decades. Our unwavering commitment to delivering unmatched comfort through simple, soothing designs has earned us a loyal following of discerning customers who value quality, durability, and timeless style.
Our mission extends beyond fashion – it's about making the world a better place. Through our carefully selected partners and initiatives like the 'USI Enviro Club,' we're dedicated to promoting environmental sustainability and advocating for a greener tomorrow. Join us in our journey towards a more conscious, eco-friendly lifestyle.

CONCEPT 11
India's iconic polo since 1990.
Concept 11 is our unique masculine polo.
Smart and Bold look.
Highly Durable, Classic and Sustainable.
Rich fabric, Sturdy construction, World class fitting.
Wrinkle-free & Shrink protected.
50+ wash guarantee.
Your comments :)
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"Consistent since years."
I have been wearing USI since 25 years now. I still have some polos I bought back then, haha. Commendable quality
Phillip P.
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"Convenient and Sensible."
The polos don't get wrinkles and the fit adapts to my body instantly. Very easy to just put on even without ironing!
Shashank M.
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"Elegant style & Superior Quality"
I am very impressed by the construction and durability of all USI products that I have tried. I love their fabrics and fits.
Karsten K.
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"Covers my wardrobe."
USI has everything I need in my wardrobe. From classic polos to stylish shorts. I love the variety of colours available and each product is so classy and fulfilling.
Tavpritesh S.
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Endorsed by icons
USI's iconic polo - #Concept 11 is appreciated for its fit. We thank Salman khan for choosing to wear USI polo in his blockbuster movie. (This is not a paid promotion.)
Women Essentials
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Light Cable Knit Cap Sleeve Top for Women
Regular price MRP: ₹1,399Regular priceUnit price / perMRP: ₹1,199Sale price MRP: ₹1,399 -
Eagle Emblem Sleeveless Tank for Women
Regular price MRP: ₹1,499Regular priceUnit price / per -
Concept 11 Extension – Premium Women's Polo
Regular price MRP: ₹1,749Regular priceUnit price / perMRP: ₹1,699Sale price MRP: ₹1,749 -
Heritage Print Relaxed Fit Shirt for Women
Regular price MRP: ₹839Regular priceUnit price / perMRP: ₹1,199Sale price MRP: ₹839Sale

Our responsibility.
Since 1990, USI has been focused on a mission to utilize resources efficiently and upcycle wastage to create beautiful creations. We believe in upcycling, recycling and donating.
Want to be a part of the movement?
Donate your clothes today.
Email us at - sustainable@dcs11.com